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the campaign for UBC

Move the world forward with a gift to UBC

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What happens here has the power
to change everything

Shaping our future

Your support will help UBC deliver solutions to complex world challenges.

For more than 100 years, the University of British Columbia has lifted its gaze to the horizon—steadily focused on the long view, with all its promise and potential. And in that relentless pursuit of possibility, UBC has secured its place on the world stage: a top-ranked research university that today leads the way in climate action and global impact, with a deep commitment to Indigenous reconciliation and a more inclusive and equitable future for all.

From its earliest days UBC has stood in service to the future, educating generations of learners to reach for the greater good. Indeed, our strategic plan—Shaping UBC’s Next Century—commits us to inspiring people, ideas and actions for a better world. Now, as UBC powers forward in the wake of a global pandemic, the call for progressive, integrated solutions to pressing real-world problems is more clear and urgent than ever.

FORWARD, the campaign for UBC, will raise $3 billion and activate the power of our global alumni by doubling alumni engagement. The campaign is already benefitting research, teaching and learning across both the Vancouver and Okanagan campuses in three key areas—advancing healthy lives, creating solutions for the planet, and shaping thriving societies. Donors and alumni are the catalyst to make it happen. Together we will shape a better world.

Will you help us meet the challenge? Give now.

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  • There is no question in my mind the value proposition of UBC is unmatched in this country and that UBC is uniquely positioned to shape the next century in Canada and globally. When I think of the biggest challenges our world faces, it’s clear the way forward can be forged here—through research and scholarship, and through our students going out into the world smarter and wiser than we were. What we are doing here together matters on a grand scale.

    Benoit-Antoine Bacon President and Vice-Chancellor
  • Imagine a world where the word impossible is never used.

    Peter P. Dhillon BA’88, LLD ’21 Campaign Honorary Chair
  • Imagine a world where there is an increased appreciation and awareness of the power of visual artists.

    Michael J. Audain BA’62, BSW’63, MSW’65, LLD’14 Campaign Honorary Chair
  • Imagine a world where justice is accessible for all who seek it.

    Risa Levine LLB’77 Campaign Honorary Chair
  • Imagine a world in which every person ages with dignity and in good health. I was taught from a very young age to treasure our seniors. They represent the past and the present, and are knowledge-keepers for the future.

    Edwin Leong B.Sc.’73, LLD ’19 Campaign Honorary Chair

Activating the power of our global alumni by doubling alumni engagement.
Help be a catalyst to make it happen through giving, volunteering, and engaging with us to amplify UBC’s impact.

alumni UBC

Together, we can move the world forward

Campaign themes

The FORWARD campaign will secure UBC’s place as a changemaker in three key areas:

Advancing healthy lives

Today, there are more people alive on our planet than ever before—and they are living longer than at any time in human history. Your gift will help reduce the time it takes to turn research into results, and ensure more equitable access to healthcare and healthier outcomes across the generations.

Creating solutions for the planet

Food and forest, sea and sky: sustainability touches every aspect of our living world and impacts environmental, social, and economic health around the globe. With your help, we will expand our “green innovation” efforts to respond to the climate emergency and deliver new solutions for the future.

Shaping thriving societies

At UBC, our commitment to resilient societies runs deep: with a dedication to meaningful reconciliation with the people of the Musqueam, Squamish, Tsleil-Waututh, and Syilx Okanagan nations, on whose traditional lands our campuses reside.

campaign stories

How UBC is taking the world forward

All across UBC’s campuses, our faculty, students and staff are working to advance healthy lives, create solutions for the planet and shape thriving societies. When you make a gift to support UBC, you are helping move our world forward. Read more about the amazing work of our researchers, and what motivates them, in our featured campaign stories.

Smaller, superpowered and sustainable: battery research is charging ahead

At UBC’s Okanagan campus, Dr. Jian Liu and his research team are developing the batteries of the future.

Biomedical innovation: Living cell therapies promise to transform the future of medicine

Dr. Megan Levings knows we are close to a future where we will activate our body’s own immune response to cure a breadth of diseases—from cancer to Type 1 diabetes, transplant rejection, lupus, rheumatoid arthritis, multiple sclerosis and other neurological conditions.

Two-Eyed Seeing: researching cyberbullying for Indigenous youth

Dr. Johanna Sam has established the Community-based Indigeneity Resiliency Cyberbullying Lab and Education (C.I.R.C.L.E) at UBC to work with students in a social science lab setting.

Finding solutions to support wildfire resilience and coexistence

Professor Lori Daniels with UBC’s Faculty of Forestry has a vision to realize greater resilience to wildfire in British Columbia and beyond—by establishing the Centre for Wildfire Coexistence,

UBC’s Drone Transport Initiative: Signaling the future of medical care for remote communities

Funded by the TD Ready Challenge, as well as gifts from Canfor and LifeLabs, Dr. John Pawlovich is leading a team of collaborators exploring how drone technology can help deliver much-needed medical services.

Presenting Partners

FORWARD, the campaign for UBC is presented by:

Give, and together we will move the world forward.