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FORWARD,
the campaign for UBC

Move the world forward with a gift to UBC

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What happens here has the power to change everything. Your support will help UBC deliver solutions to complex world challenges.

For more than 100 years, the University of British Columbia has lifted its gaze to the horizon—steadily focused on the long view, with all its promise and potential. And in that relentless pursuit of possibility, UBC has secured its place on the world stage: a top-ranked research university that today leads the way in climate action and global impact, with a deep commitment to Indigenous reconciliation and a more inclusive and equitable future for all.

From its earliest days UBC has stood in service to the future, educating generations of learners to reach for the greater good. Indeed, our strategic plan—Shaping UBC’s Next Century—commits us to inspiring people, ideas and actions for a better world. Now, as UBC powers forward in the wake of a global pandemic, the call for progressive, integrated solutions to pressing real-world problems is more clear and urgent than ever.

FORWARD, the campaign for UBC, will raise $3 billion and activate the power of our global alumni by doubling alumni engagement. The campaign will benefit research, teaching and learning across both the Vancouver and Okanagan campuses in three key areas—advancing healthy lives, creating solutions for the planet, and shaping thriving societies. Donors and alumni are the catalyst to make it happen. Together we will shape a better world.

Will you help us meet the challenge?




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  • “UBC is an extraordinary place that embraces innovation and transforms ideas into action. Together with donors and alumni, UBC is moving the world forward with a bold commitment to help solve some of the world’s most pressing problems—that is the promise and potential of FORWARD, the campaign for UBC.”

    Deborah Buszard Interim President and Vice-Chancellor

Together, we can move the world forward

Campaign themes

The FORWARD campaign will secure UBC’s place as a changemaker in three key areas:

Advancing healthy lives

Today, there are more people alive on our planet than ever before—and they are living longer than at any time in human history. Your gift will help reduce the time it takes to turn research into results, and ensure more equitable access to healthcare and healthier outcomes across the generations.

Creating solutions for the planet

Food and forest, sea and sky: sustainability touches every aspect of our living world and impacts environmental, social, and economic health around the globe. With your help, we will expand our “green innovation” efforts to respond to the climate emergency and deliver new solutions for the future.

Shaping thriving societies

At UBC, our commitment to resilient societies runs deep: with a dedication to meaningful reconciliation with the people of the Musqueam, Squamish, Tsleil-Waututh, and Syilx Okanagan nations, on whose traditional lands our campuses reside.

Give, and together we will move the world forward.